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Novo Boutique Living Expands into Mexico City, Marks Second International Location

(NEW YORK, NY – NOVEMBER 14, 2018) — Novo Boutique Living, an innovative hospitality concept that merges rental solutions with social community, welcomes the first Mexico location to its ever-growing portfolio of furnished apartment buildings. Nestled in Juárez, the heart of Mexico City, the new property also marks Novo’s second international housing offering – further catering to the needs of the brand’s global membership roster.


In accordance with all Novo operated properties, the building boasts 28 fully-furnished apartment units – all of which come equipped with 24/7 concierge access, free WiFi, an outdoor terrace and private bathroom. Select units offer a kitchen with electric stove, coffee machine, toaster and microwave for its guests. This property also stands at the company’s first-ever short-term stay rental location, providing members with a 24-hour front desk and the option to rent a unit for one night. It is located on 168 Calle Rio Nazas, just blocks away from The Angel of Independence and United States Embassy.


“We couldn’t be happier to welcome Mexico City as the newest member of the Novo Boutique Living family,” says Lucas Hewett, CEO of Novo Boutique Living. “With international tourism forecasting nearly 50 million by 2021, it was a perfect choice for our brand as we continue to heed the demands of our growing roster of clients and business travelers.”


Following the Berlin, Germany opening this past July, the expansion into Mexico City not only serves as Novo Boutique Living’s second international opening this year, but also its fourth market opening in just under four months. In total, the brand now has a presence in five markets and aims to have seven by the end of 2018.

The second phase of the opening will consist of launching the brand’s Novo Locale in Mexico City, a members-only hub that seeks to solve the loneliness of travel by creating a social network and communal space for members to meet and connect. For more information on Novo Boutique Living, as well as its full roster of properties, please visit



Press Contact:

Brittanae Casper, Head of PR & Communications

ABOUT NOVO BOUTIQUE LIVING: By combining the amenities and style of a boutique hotel with all the comforts of home, Novo understands that the modern business traveler is wanting more than just a place to sleep at night. We offer full-service, tastefully furnished apartments in NYC, LA, Austin and Berlin to not only provide a home, but more importantly, a community to which our members can connect, network and foster meaningful relationships. Because engagement and hospitality is at the forefront of every decision we make, members receive 24/7 support, concierge access and a calendar of unique events. We call it “Boutique Living” and we invite you to make Novo your new home.

The Financial District, commonly known as FiDi, has served as the financial heart of New York City. This bustling neighborhood is home to Wall Street and many iconic skyscrapers that define the city.  The streets are constantly filled with professionals and tourists. This vibrant area has endless eateries, shopping options, historical sites, and a buzzing nightlife. You’ll never get bored while exploring FiDi!

Check out our favorite spots and recommendations curated for your enjoyment below.

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You’ve been working all week (or maybe just made it through Monday), you’re finally office-free and ready to hit up that happy hour. The only problem? With all the charming watering holes New York has to offer, the last thing you want to do is spend time finding the perfect deal. That’s why we’ve gone ahead and compiled our favorite happy hour spots by neighborhood, so you can blow off some steam without worrying where you’re headed.


169 Bar


When: 12:00-7:30 pm

Deal: $3 beer and shot deal and $2 off all drinks

Address: 169 E. Broadway, New York, NY 10002

Near Rutgers St.

If you’re looking for an energetic, lively dive to get your night started, look no further than 169 Bar. Open for more than 100 years (!!!), this bar is known for its eccentric vibes, oyster bar, and lively music, so you’ll find it hard to leave even after happy hour has ended. Bonus: Looking to cut the line and save some time? You can text in your food and drink order!


10 Degrees

East Village

When: Daily 12:00-8:00 pm

Deal: 2 for 1 per person

Mondays, 1/2 price all night on all wine bottle

Address: 121 Saint Marks Pl (btwn 1st Ave & Avenue A)

New York, NY 10009 United States


This U-shaped bar with intimate leather couches serves as the ultimate date spot. From it’s buy-one-get-one (yes, that includes bottles of wine) to it’s delicious Charcuterie selection (you can mix and match any three for only $21), you’re in for a night of wining and dining without breaking the bank.


Botanica Bar


When: Weekdays 5:00-8:00 pm and weekends 6:00-8:00 pm

Deal: 3-5$ drafts, $5 wine, $4 well drinks

Address: 47 E Houston St, Bsmt B, New York City, NY 10012-2749

Happy hour drinks all under $5–need we say more? This divey Nolita bar is the perfect start to any night, letting you order in take out so you don’t have to make more than one stop. Be sure to swing by on a Sunday for some karaoke and a live DJ, so you can put off those Sunday scaries til the wee hours of Monday morning.



Upper East Side

When: Daily from 4:00 pm-close

Deal:  $6 Mexican cervezas, $8 margaritas, $7 latin wines,

Address: 1191 1st Ave

New York, NY 10065


Looking for something a little more upscale? Check out Maya, a traditional Mexican restaurant located in the Upper East Side. This festive happy hour includes $6 tapas, so you can chase down your Mexican favorites with a few margaritas—all night! Pro tip: Head there on a Tuesday for their $2 tacos—there’s no better way to do Taco Tuesday!


Jeremy’s Ale House

Financial District

When: Weekdays 8:00-10:00 am, 4:00-6:00 pm

Deal: $4 buckets of beer

Address: 228 Front St, New York, NY 10038

If you’re looking to relive your frat days, there’s no better place than Jeremy’s Ale House. The main feature here (other than the hundreds of bras lining the walls and ceiling) are the 32 ounce styrofoam cups of bud for only $1.75—and we haven’t even gotten to the happy hour! Curing a hangover? Get there for their Eye Opener (weekdays from 8-10 am) for $1.75 Coors, or head there after work for half price well drinks and $4 buckets of Coors/light (4-6pm).


Skinny Dennis


When: Weekdays 12:00-7:00 pm

Deal: $3 well drinks, $2 cans of beers, $5 beer and shot combos

Address: 152 Metropolitan Ave, Brooklyn, NY 11211

If you’ve spent any time in Williamsburg and haven’t made it to Skinny Dennis, it’s time to make things right. An all-around favorite, this honky-tonk bar offers daily happy hour, live country music three days a week, and a spiked frozen coffee that will have you up on your feet dancing all night long!



Hells Kitchen

When: Daily 5:30-8:00 pm

Deal: $6 cocktails, $3-4 beers, $5 hot dogs

Address: 357 W 44th St

New York, NY 10036

Named after a small volcanic island off the coast of Madagascar, this “French Surfer Bar” has all the tropical vibes (and drink deals) to help you forget your office woes. Chase down a happy hour hot dog with one of their famous cocktails (try the Surfer Girl or Mermaid) to truly be swept away from all the city madness.


Local 138

Lower East Side

When: 4:00-9:00 pm

Deal: $4 draft beers, well drinks, wines

It’s not a happy hour list without Local 138. This neighborhood lounge has a cozy pub-like feel that will make you question ever leaving. The wood paneled walls and bar make you feel right at home, and for the cheap price of one of their happy hour drinks, you might as well be. Offering a back room that can house all your friends, this place is the best pregame in town.


Novo Boutique Living to Open First Texas Location

(NEW YORK, NY – OCTOBER 8, 2018) — Novo Boutique Living, an innovative hospitality group disrupting the corporate housing market, welcomes the first Texas location to its ever-growing portfolio of furnished apartment buildings. Located in the heart of Austin on South Congress, this new location also serves as the company’s first housing foray into this region of the US.

The building boasts 10 fully-furnished and tastefully-designed studio units – each of which offer both washer and dryer, queen sized bed, stocked kitchen, walk-in closet, Apple TV and a beautiful courtyard with views of downtown Austin. True to the Novo Boutique Living brand, the full-service building will also feature 24/7 support along with concierge access.

“We’re thrilled to welcome Austin, Texas into the Novo Boutique Living family. Known for its eclectic social scene, musical heritage and rich culture, Austin is a perfect fit for us as we continue to grow,” says Lucas Hewett, CEO of Novo Boutique Living. “In addition, I’m really looking forward to introducing our unique approach to business travel and how we aim to create a sense of community among our members.”

The second phase of the expansion will be highlighted by the launch of Novo Locale, a members-only hub offering a calendar of social events and programming that spans art, music and wellness categories. Specially designed to bring members together and foster relationships, the events space brings the Novo Boutique Living ethos full circle by providing tenants with more than just housing.

For more information, please visit


Press Contact:

Brittanae Casper, PR Director

ABOUT NOVO BOUTIQUE LIVING: Novo Boutique Living is a new hospitality concept that bridges the gap between corporate housing and boutique hotel life. By offering full-service, tastefully furnished apartments, Novo’s ultimate goal is to not only provide today’s generation of the modern traveler with a home, but more importantly, a community to which they can connect, network and foster meaningful relationships. With locations spanning NYC, LA and Berlin, Novo seeks to revolutionize and usher in the new era of global business travel by featuring 24/7 support, concierge access and a calendar of unique events to bring each of our members together while getting acclimated to the new city. We call it “Boutique Living” and we invite you to make Novo your new home.

#BoutiqueLiving is spending a Tuesday evening at a private rooftop party with a performance by some of the best Jazz musicians in New York City.

Thank you to George Braith, Ben Meigners and Charles Goold for sharing their magic with us and to everyone who came by!

Look out for Novo Events coming up this month on our website:

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We invited our members, friends and family to preview The Locale space in its raw form (with some disco dressings) and threw a party. Check out some of the highlights below…

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Is the looming end of summer getting you down? We feel you. But it’s not over yet! Luckily, we have one last chance to escape the city before the fall grind begins: Labor Day Weekend. If you’re anything like us, you’re still trying to figure out where all the time’s gone and haven’t even started planning your summer finale. But fear not—we’ve put this list of Labor Day getaways together so you can celebrate the end of summer like never before.


Newport, Rhode Island

If you’re looking for a nearby escape by the sea, Newport is just the spot for you! Once known as the main summer hub for some of the country’s wealthiest families, Newport offers historical sites with a flare of modern influence. From sailing, to the town’s quirky shops, to the famous cliff walk and mansions, this destination has a little bit of everything for anyone to enjoy.


Lake Tahoe, California

If you’re looking to swap coasts for a weekend filled of outdoor fun, look no further than Lake Tahoe, California. This freshwater lake is a vacation hotspot at any time of year, offering epic hiking trails, swimming, kayaking, jet skiing, and wakeboarding. If that’s not enticing enough, the 24-hour casinos and late night venues offer a vibrant nightlife so you can celebrate the end of summer up to that very last hour.


Key West, Florida

Looking for a tropical paradise without the stress of leaving the country? Look no further than the southernmost point in the United States: the Florida Keys. The Keys are known for historical sites, such as The Ernest Hemingway Home and Museum, white sandy beaches, and lively nightlife. For the beer lovers out there, this is the perfect vacation to indulge by taking part in the annual Key West Brewfest, scheduled over Labor Day weekend.


Quebec, Canada

Dreaming of a French bohemian escape but dreading long distance travel? Consider Montreal for your Labor Day vacay. This French-Speaking city has it all, from cobblestoned neighborhoods covered in sidewalk sales, to local beaches and cuisine (like Canada’s  famous poutine), you can soak up those European vibes and taste Canada’s culture—without having to fly overseas.


Poconos, Pennsylvania

Yearning for a more rugged excursion to wrap up summer? Take to the Pocono Mountains for an adventure-filled weekend of zip lining, white water rafting, fishing, canoeing, or hiking. While there are plenty of accommodation options in the Poconos, these rolling mountains offer breathtaking views, hidden waterfalls, and thriving forests—perfect scenery to pitch a tent and experience the outdoors under the stars.


Hamptons, Long Island

If staying local is more your speed, hop on the Long Island Rail Road and be swept away to the sandy beaches of the Hamptons. For New Yorkers it’s the ultimate weekend summer haven: a string of sea towns known for their shingled windmills, varying quirky antique shops, and high end restaurants and nightlife. Often referred to as NYC’s playground, you can indulge in anything from designer boutiques to late night parties at Surf Lodge or Ruschmeyer’s for the ultimate summer send off.


Finger Lakes, New York

Wine Country. Need we say more? And no, we’re not talking about Long Island. If you’re hoping for a relaxing wine-filled weekend outdoors, look no further than Finger Lakes, New York. This region is known for its adventurous water sports, rolling hills, plentiful wineries, stunning shorelines, and did we mention wine? The farmlands and vineyards are known to produce some of the country’s best rieslings, so pack your bags and head upstate to relax and unwin(e)d.


Saratoga, New York

If you’re looking for some action (not that kind of action), then head upstate to Saratoga for some good ol’ BBQin’ goodness at the race track. Labor Day Weekend, known as the Final Stretch Weekend, brings all kinds of activities to the streets of Saratoga. From Fashion Saturdays, to Taste NY, to lounging trackside, you can bet your horses that your end of summer weekend will be one helluva hurrah.


We celebrated the ever-growing Novo community this August in New York City by hosting an intimate dinner at an exclusive new space in Downtown Manhattan, open to Novo Members for one night only.

Welcome drinks and a meet & greet were followed by a first-class, Mediterranean four-course menu consisting of family-style sharing plates. The dinner was accompanied by a selection of wines for you to enjoy throughout the night.

See highlights from the special evening of wining and dining with our founders as they connected with our ever growing Novo family at 19Cleveland.

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